Products
Measure across ALL Channels
Establish a privacy-first approach to data
Optimize conversion paths
Case Studies
Agency Ups Client Perfomance Through Analytics
View All Use Cases
Find the best path to purchase with customer journey analytics
Measure and optimize ad performance across all channels
See why "People + Data = Better" with full-service support
Get big results for your clients with dedicated analytics
Grow your brand and improve performance with data and insights
Take a multi-touch attribution approach to track your podcast advertising
Relevant posts on marketing analytics and related topics
Audio interviews and features
Customer success stories
Educational content on marketing analytics topics
Docs with tips for increasing marketing performance
Common marketing terms
In this episode of the Attribution Marketing Podcast powered by LeadsRX, host welcomes marketing and sales expert Philip Rivers. Philip shares his journey from launching a clothing brand to founding a jewelry business, and eventually, an email marketing agency. He...
In today’s multi-channel marketing landscape, understanding the impact of both broadcast and digital channels is essential for optimizing overall marketing performance. As brands invest in a mix of advertising mediums—from TV and radio to social media and online...
In today’s competitive marketing landscape, effectively allocating your budget can make or break your campaign’s success. Multi-touch attribution (MTA) offers invaluable insights into how various channels contribute to conversions, allowing businesses to optimize...
For many businesses, offline marketing channels such as TV, radio, print, and direct mail continue to be powerful tools for driving awareness and generating leads. However, as the digital world becomes increasingly dominant, the challenge of measuring the impact of...
For years, last-click attribution has been the default for many marketers. It’s simple and provides an easy way to track conversions, assigning credit to the last interaction before a customer makes a purchase or completes a conversion. However, in 2024, last-click...
As the digital world becomes more privacy-conscious, marketers are facing new challenges in how they collect and use customer data. With regulations like the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA), and the...
As the marketing landscape continues to evolve, so do the tools and techniques we use to measure success. Among these, multi-touch attribution (MTA) has emerged as a critical method for understanding the full customer journey. By assigning value to each interaction a...
As the digital landscape evolves, marketers face a significant shift: the gradual phasing out of third-party cookies. For years, these cookies have been the backbone of online tracking, enabling businesses to monitor user behavior, optimize campaigns, and track...
Marketing attribution is crucial for understanding how different channels and touchpoints contribute to consumer actions and conversions. As technology and consumer behavior evolve, so do the methods and tools used for marketing attribution. Let's look ahead to 2025...