Marketing Attribution for Ecommerce & DTC
LeadsRx Attribution™ and LeadsRx Journey™ provide impartial data and insights that help you find the best path to purchase. Optimizing your most effective offers, messaging and channels will increase your return on ad spend (ROAS) and average order value.
Addressing Challenges Unique to Ecomm & DTC
Direct-to-consumer (DTC) and ecommerce companies have a few unique problems when it comes to generating revenue:
• The first sale to a new customer is not always profitable once you consider customer acquisition (CAC) and manufacturing costs.
• These sunk costs reduce customer lifetime value (LTV). And if a customer buys only once, profitability may never be achievable.
• Cost of new customers can remain a problem if you don’t have the data to make strategic campaign adjustments.
Now, imagine knowing what is – and what is not – working in marketing campaigns. Imagine spending the same amount of money for more revenue, achieving a better return on ad spend (ROAS) and elevating lifetime value. That’s the power of LeadsRx.
LeadsRx Attribution™ and LeadsRx Journey™
With LeadsRx Attribution™ with LeadsRx Journey™, you’ll level up your marketing performance.
LeadsRx is uniquely designed to solve the challenges facing ecommerce and direct-to-consumer businesses. With LeadsRx Attribution™ with LeadsRx Journey™, you can:
- Use data to increase lead generation, order frequency, and average order value (AOV), identifying what offers and messaging are working best for your goals.
- Use data to identify the most effective paths to purchase – from first touchpoint to effectiveness of your product or landing pages. What touchpoint or combination of touchpoints is working hardest for your bottom line?
Attribution and customer journey analytics give you the confidence to make informed, actionable adjustments to your marketing campaigns. See examples of how ecommerce marketers like you embraced the philosophy that “People + Data = Better”:
- ZQuiet and Hybrid Media Services – Maker of anti-snoring device increases ROAS each year with data-backed decision making on marketing campaigns.
- A manufacturer selling goods directly to consumers – By using multi-touch attribution, this enterprise significantly reduced its marketing spend (by more than 44%) without impacting its year-over-year revenue.
Setup is Easy
You can implement LeadsRx Attribution in 4 weeks or less, while many competing tools take up to 4 months.
Easy Integration with Ecommerce Platforms
LeadsRx integrates with Adobe Commerce (formerly Magento), BigCommerce, Shopify, Shopify Plus and WooCommerce to offer the power of attribution to impartially track orders and conversions. The LeadsRx Universal Pixel™ is automatically added to a company’s respective store so no further setup is necessary. Orders begin tracking in LeadsRx immediately.
Recognition
