Ecommerce attribution is all about figuring out which of your marketing channels are working best to drive sales, either alone or likely working together to bring customers to a website to make a purchase (a conversion).
Lucas breaks down how ecommerce attribution works, following the customer journey to determine how an individual went from a shopping consumer to a paying customer.
He talks cookies (and what to do as third-party cookies are depracated) and how other identifiers help marketers stitch together information to best serve consumers. This helps identify customer lifetime value (CTV), an important KPI for any brand or business.
Listen and learn how a universal pixel operates and collects first-party data and more in this latest episode of the Attribution Marketing Channel.