Improve Marketing Performance

LeadsRx marketing attribution solutions put the power of impartial data and insights in the hands of marketers

Two Products to Power Persistent Marketing

LeadsRx helps brands and agencies improve marketing performance by leveraging multi-touch attribution (MTA), customer journey analytics (CJA), and impartial insights drawn from all of that amazing marketing attribution data. With the right technology, marketers have the confidence they need to optimize campaigns, improve return on ad spend (ROAS), decrease customer acquisition costs, and improve customer lifetime value. We do this with two core products:

LeadsRx Attribution™

Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not.

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Connecting the dots between marketing touchpoints and conversions, LeadsRx Attribution™covers a broad range of marketing programs and events. See which of these touchpoints, or combination of them, result in lower acquisition costs and higher ROAS:

Digital impressions and clicks
Linear TV and broadcast radio exposure
Podcast downloads and streams
OTT impressions
Offline, in-person events, and sales

LeadsRx Journey™

With built-in identity resolution, LeadsRx captures each touchpoint along the path-to-purchase.

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LeadsRx has built its own identity graph over many years, now with more than 2 billion identities across devices, browsers, and apps. This makes identity resolution native to LeadsRx without the need for external, third-party solutions. Discover:

Customer journeys anonymously
Optional data enrichment with opted-in, first-party identities
Paths-to-purchase for individual customers showing costs, revenue, and lifetime value
Key metrics for common paths and average time to convert
Cohort support using demographic data