In this episode we break down the fundamentals to getting the most out of your LeadsRx account. If you have any questions on this topic or need help with getting the most out of your account visit the LeadsRx website.
#57 Cookie Deprecation, Privacy Regulation and its Effect on Marketing Explained.
On this episode we are going to be breaking down the concepts of cookie deprecation, privacy regulations and their effect on marketing. I will be helping you learn a little bit about what you can do to overcome these challenges.We’re going to explain what a cookie is...
Are Facebook Ads Dead?
In this episode we break down the specific reasons why your Facebook campaigns may be struggling today - and might continue to struggle in the future. If you have any questions on this topic or need help with getting the most out of your facebook campaigns visit the...
Ecommerce Attribution Explained
Ecommerce attribution is all about figuring out which of your marketing channels are working best to drive sales, either alone or likely working together to bring customers to a website to make a purchase (a conversion). Lucas breaks down how ecommerce attribution...
How to do Marketing Attribution Correctly
Lucas Sommer talks about how to do marketing attribution, and how to do it correctly. Watch as he discusses touchpoints and customer actions (conversions, such as visiting a landing page or leaving an email address, following a brand on social media, or calling the...
How to Improve Your Conversion Rate
Lucas Sommer talks about how to improve advertising conversion rates, from collecting and analyzing accurate data, experimenting with campaigns and measuring which content and channels are succeeding (and which are not), automating measurement, and more. Lucas said...
How to Measure Podcast Performance
In this episode on the Attribution Marketing Channel, we explore the explosive growth of podcasts, how to advertise on podcasts, how to measure the performance of advertising on podcasts, and how to get the most out of your podcast content. During the pandemic,...
Overview of LeadsRx Marketing Attribution
Watch this overview of marketing attribution to learn how it is a powerful marketing analytics tool. Request a Demo
The LeadsRx Universal Pixel™ Explained
The underlying technology that powers multi-touch attribution and customer journey analytics is the LeadsRx Universal Pixel™, which captures anonymous, first-party data about your prospects and customers. Place the pixel directly on your website or by using any...