by lrxstaging | Apr 23, 2018 | Uncategorized
We expect to see huge opportunities in marketing attribution in the near future. Start making the right preparations today, to be ahead of the pack next year. nnSubscribe in a readernnAlmost all industries and professions will see an increase in automation of tasks in...
by lrxstaging | Mar 25, 2018 | Uncategorized
Good websites turn visitors into customers. Using attribution tools instead of just Google Analytics, you can measure which touchpoints boost sales and know exactly where you should improve your site next. nnThe majority of companies rely on Google Analytics to...
by lrxstaging | Feb 26, 2018 | Uncategorized
Always be closing. Measure Direct-Response campaigns more accurately with our unique Closer-Touch attribution model. Send irresistible offers and create more urgency to buy.nnYou may hope that your website visitors literally can’t wait to buy your products. But you’d...
by lrxstaging | Feb 8, 2018 | Uncategorized
Getting the most out of your First Touch Attribution Model is easy. Here are two common use cases for the First Touch Attribution Model.nnDoing marketing attribution always starts with collecting customer data. When you’ve collected your first data,you’ll have to...
by lrxstaging | Jan 29, 2018 | Uncategorized
nBoth Single and Multi-touch attribution models have their place in marketing analytics. It’s just a matter of knowing when to use one versus the other.nnnnAround 65% of marketers have an attribution model in place. In many articles, single and multi-touch...
by lrxstaging | Dec 18, 2017 | Uncategorized
Marketers are increasingly held accountable for their department’s impact on the bottom line. Making the shift from wild guesses to controlled performance measurement is a great leap forward, or rather, it’s just five small steps. Here’s how to get started with...