Products

5

LeadsRx Attribution™

Measure across ALL Channels

5

LeadsRx Privacy Studio™

Establish a privacy-first approach to data

5

LeadsRx Journey™

Optimize conversion paths

Case Studies

Agency Ups Client Perfomance Through Analytics

View All Use Cases

5

Ecommerce

Find the best path to purchase with customer journey analytics

5

Media

Measure and optimize ad performance across all channels

5

Managed Service

See why "People + Data = Better" with full-service support

5

Agencies

Get big results for your clients with dedicated analytics

5

Enterprise

Grow your brand and improve performance with data and insights

5

Podcast Attribution

Take a multi-touch attribution approach to track your podcast advertising

5

Blog

Relevant posts on marketing analytics and related topics

5

Podcasts

Audio interviews and features

5

Case Studies

Customer success stories

5

Videos

Educational content on marketing analytics topics

5

Downloads

Docs with tips for increasing marketing performance

5

Terminology

Common marketing terms

Last touch attribution – close the deal now!

by | May 30, 2018 | Uncategorized

When it comes to different attribution models, last touch attribution has had a questionable reputation resulting in many marketers avoiding it altogether. But the model is more potent than its reputation would have you believe, and in some cases, it’s actually...

Is marketing attribution strategic?

by | May 19, 2018 | Uncategorized

With thousands of MarTech products available, is having a marketing attribution tool really necessary? When you realize it builds a reliable bridge between brand and customer, it is no longer a “nice to have.” It becomes indispensable for making strategically sound...

Online and offline attribution: friends at last

by | May 8, 2018 | Uncategorized

The saying, “what happens offline stays offline” is no more. Marketers can now use attribution to measure the influence of offline ads against online sales, and the other way around. The all-round transparency marketers always dreamed of has become a reality.nOffline...