Uncategorized Archives - Page 5 of 13

The way that customers interact with brands has changed a lot over the last decade, particularly when it comes to high-dollar purchases. Customers use more channels to engage with brands while having detailed product research just a Google search away. This can...

Attribution is More Important than Ever in Today’s Non-Linear Customer Journey

by lrxstaging | Jan 22, 2019 | Uncategorized

nConventional marketing tells us that every prospect goes through a specific journey on their way to becoming a customer. Experts have recommended that we map each customer journey in an effort to better understand how customers interact with your brand, learn about...

Cross-Device Tracking in Light of the GDPR? It’s Possible.

by lrxstaging | Jan 1, 2019 | Uncategorized

nJust as marketing tools and systems have made it increasingly simple for companies to identify and track visitors on their websites, current and upcoming regulations around the world are making this a more complicated task. Cross-device tracking in particular can be...

Understanding How All of the Pieces Create a Complete Multi-Channel Marketing Puzzle

by lrxstaging | Nov 16, 2018 | Uncategorized

Marketing has become increasingly complicated over the course of the last decade. Businesses that want to establish a reliable industry presence online must engage with customers on a range of platforms and channels to not only capture but keep the attention of their...

Using Marketing Attribution To Boost B2B Sales

by lrxstaging | Nov 1, 2018 | Uncategorized

Marketing attribution isn’t just for B2C. In fact, using attribution to measure your B2B marketing efforts can provide deeper insights into your marketing operations than are often seen in B2C applications. Longer sales cycle times and more complex customer journeys...

Attribution for agencies – become strategic without the suit and tie

by lrxstaging | Sep 11, 2018 | Uncategorized

Ad agencies need to start thinking like their client company CMOs. Clients don’t care about ad click-thru-rates; they simply want more customers and more sales. Here’s how agencies can use attribution tools to prove their influence on a client’s bottom line...

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