by lrxstaging | Jul 7, 2019 | Uncategorized
nAny marketer worth his salt knows the importance of attribution. nnnnProper attribution is the difference between a full understanding of the ROI that your marketing produces and simply making an educated guess. nnnnWhile many of the most popular marketing...
by lrxstaging | Jun 18, 2019 | Uncategorized
nSo — you’re interested in getting into radio advertising but aren’t sure where to start? Or maybe you’ve dipped your toes in, but were underwhelmed with the results. Either way, you want to make sure that your next investment in radio advertising pays off in a big...
by lrxstaging | May 8, 2019 | Uncategorized
nMarketing attribution is evolving. It’s evolving in how it is used. More companies are ingraining it into their marketing programs. More companies are concerned with bridging the gap between online, offline, and between digital channels. It’s becoming a...
by lrxstaging | Apr 9, 2019 | Uncategorized
More and more vendors are making the jump and going direct-to-consumer (D2C). There are a many reasons why this is the case, but one of the most enticing reasons for vendors to sell their products directly to consumers is the increase in data that they will have...
by lrxstaging | Apr 4, 2019 | Uncategorized
Vendors have been the silent partner behind the scenes that drove production in many retail sectors. For decades the arrangement was a good one for both the vendors and their partners — they handled the production and manufacturing processes and worked with...
by lrxstaging | Apr 3, 2019 | Uncategorized
How do your customers go from unaware of your product or service to being a (hopefully) happy customer? Understanding the journey that customers undergo is critical to understanding our own business. It helps us to see products and services through our customers’...