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nRadio advertising has not been at the forefront of advertising choices for some companies, but that doesn’t mean it isn’t a viable option for getting new customers.nnnnnWith the advent of radio advertising attribution, the performance of radio can be tied...

4 Surprising Reasons Customers Care About Marketing Attribution

by lrxstaging | Sep 15, 2019 | Uncategorized

nCustomer acquisition is often the primary focus of any marketing campaign. Knowing the journey that your customers take on their way to buying is objectively valuable information for the companies that serve them. The precise ads, content, and emails that your...

LeadsRX and Cox Media Group Unveil Partnership for Best-in-Class Attribution

by lrxstaging | Sep 4, 2019 | Uncategorized

nOn September 3rd, Cox Media Group(CMG) and our team here at LeadsRX announced our partnership. Cox Media has been utilizing the LeadsRx Broadcast Attribution software within their popular Cox Analytics solution, for television, radio, digital and print advertisers in...

Algorithmic Attribution in B2B Sales Cycles

by lrxstaging | Jul 31, 2019 | Uncategorized

nB2B sales cycles are often quite long and unique when compared to an impulse driven consumer product (like apparel). Historically, these B2B cycles were tough to measure even with traditional methodology – let alone attribution modeling.nnnnThankfully, digital...

Tired of Formatting Spot Logs? Import Your Multi-Format Logs Effortlessly

by lrxstaging | Jul 19, 2019 | Uncategorized

nUploading Spot Logs is Now EasynnnnLeadsRx now has an enhanced, intelligent upload facility for ingesting broadcast post spot logs. With other tools, spot logs from a variety of unique and disjointed sources need to be distilled down into one universal CSV format....

AppsFlyer and LeadsRx Integration: Mobile Attribution Using In-App Events

by lrxstaging | Jul 16, 2019 | Uncategorized

nA mobile attribution & marketing analytics platform.nnnnMobile Attribution with LeadsRx is now possible using our seamless integration with AppsFlyer. nnnnThis integration will give LeadsRx an even more complete view into what marketing touchpoints are driving...

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Radio Advertising Attribution: Why More Digital Companies Should Use the Channel