#60 Kazuki Ohta of Treasure Data on Customer Data Platforms
Kazuki Ohta has been a pioneer in the big data space as well as the open source space. On todays' episode we are going to tap him for his expertise and knowledge about how to deal with an ever growing challenge of consumer privacy marketing data, and most importantly,...
#59 Bryan Barletta of Sounds Profitable on Effective Podcast Marketing
Bryan Barletta, a seasoned professional with over 13 years in the ad technology space, talks to us today about Sounds Profitable, insightful content and which ad reads work best.
#58 Amanda Dixon of We Are Barney Discusses What Makes a Great Marketing Agency
Amanda Dixon explains how her firm evaluates agencies and identifies their strengths and weaknesses. If you are looking to scale your agency, or learn what it takes to get your agency sold, then this episode is for you. Along they way Amanda articulates the changes to...
#57 Cookie Deprecation, Privacy Regulation and its Effect on Marketing Explained.
On this episode we are going to be breaking down the concepts of cookie deprecation, privacy regulations and their effect on marketing. I will be helping you learn a little bit about what you can do to overcome these challenges.We’re going to explain what a cookie is...
#56 Pete Housley of Unbounce on Marketing in a Downturn Economy
Pete Housley gave a speech four or five years back titled "How Data Saved My Life," alluding to how he had a few battles in boardrooms with CEOs asking why marketing was not performing. "I would say, excuse me, I've got all the data here and you're just wrong," Pete...
#55 Facebook Ads Are Dead? Why You Might Be Struggling and How to Improve
In this episode we break down the specific reasons why your facebook campaigns may be struggling today - and might continue to struggle in the future. If you have any questions on this topic or need help with getting the most out of your facebook campaigns visit the...
#54 Ecommerce Attribution and How it Can Improve Your Sales
In this episode, Lucas breaks down how ecommerce attribution works, following the customer journey to determine how an individual went from a shopping consumer to a paying customer. He talks cookies, other identifiers, customer lifetime value (CTV), and more. Listen...
#53 Lewis Rothkopf on Measuring What Marketing is Working and Why
Lewis Rothkopf is president at Martin DSP, a modern media buying and measurement platform. He has been in the martech industry for nearly 25 years. In this episode, Lewis riffs on how smart marketers are becoming more and more sophisticated around measurement, moving...