LeadsRx Resources

In today’s multi-channel marketing landscape, understanding the impact of both broadcast and digital channels is essential for optimizing overall marketing performance. As brands invest in a mix of advertising mediums—from TV and radio to social media and online...

In today’s competitive marketing landscape, effectively allocating your budget can make or break your campaign’s success. Multi-touch attribution (MTA) offers invaluable insights into how various channels contribute to conversions, allowing businesses to optimize...

For many businesses, offline marketing channels such as TV, radio, print, and direct mail continue to be powerful tools for driving awareness and generating leads. However, as the digital world becomes increasingly dominant, the challenge of measuring the impact of...

For years, last-click attribution has been the default for many marketers. It’s simple and provides an easy way to track conversions, assigning credit to the last interaction before a customer makes a purchase or completes a conversion. However, in 2024, last-click...

As the digital world becomes more privacy-conscious, marketers are facing new challenges in how they collect and use customer data. With regulations like the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA), and the...

As the marketing landscape continues to evolve, so do the tools and techniques we use to measure success. Among these, multi-touch attribution (MTA) has emerged as a critical method for understanding the full customer journey. By assigning value to each interaction a...

As the digital landscape evolves, marketers face a significant shift: the gradual phasing out of third-party cookies. For years, these cookies have been the backbone of online tracking, enabling businesses to monitor user behavior, optimize campaigns, and track...

Marketing attribution is crucial for understanding how different channels and touchpoints contribute to consumer actions and conversions. As technology and consumer behavior evolve, so do the methods and tools used for marketing attribution. Let's look ahead to 2025...

In today’s marketing landscape, understanding how customers interact with various touchpoints before making a purchase is crucial for businesses seeking to optimize their advertising strategies. One of the most effective ways to gain this understanding is through...