Home Furnishings Retailer Adds Digital to Traditional Mix
Surviving, Then Thriving, Through the Pandemic
<p>A five-store, family-owned furniture retailer leveraged marketing attribution to sell more furniture while spending less on customer acquisition.</p>
“We are now seeing, day-by-day, the value in our digital efforts. If (the pandemic) hadn’t happened, I’m not sure people here would have seen it that way.”
Justin Bowen, eCommerce Manager, The Great American Home Store