The consumption of media content has evolved significantly in recent years. Streaming services like Netflix and Hulu have surpassed traditional cable TV in popularity. On-demand platforms allow instant access to content. Consumers now use multiple devices like smart...
In this episode of the Attribution Marketing Podcast, powered by LeadsRX, we dive deep into the world of personal and business branding with Deevo Tindal, founder and CEO of Fusion Creative. Deevo shares his journey from the corporate world to entrepreneurship, his...
Attribution tracking in Google Analytics 4 (GA4) is crucial for businesses to understand their customer journey and refine their marketing strategies. However, the tracking process may come with its own set of challenges. This article aims to enlighten you about these...