by lrxstaging | May 7, 2020 | Uncategorized
nEarly Direct-to-Consumer Adopters Got the Jump on Competition, Leaving Businesses with Old-School Approaches in the DustnnIt’s a dog-eat-dog world when it comes to direct-to-consumer businesses, and if you are an old dog not willing to learn new tricks, some young...
by lrxstaging | May 4, 2020 | Uncategorized
nnn Feeding America Radiothon Raises More than a Half-Million DollarsnThe 24-hour Feeding America Emergency Radiothon organized by RadioCares.org not only showed the power of radio, but more importantly the generosity of thousands of citizens across the U.S. who...
by lrxstaging | May 4, 2020 | Uncategorized
nAny successful B2B marketing strategy has to begin with understanding where your buyers are coming from, or you will simply waste money.nnnnAsk yourself this question — do you understand your B2B buyers? Sure, most B2B marketing professionals worth their salt can...
by lrxstaging | Mar 27, 2020 | Uncategorized
nThere will be many times of uncertainty in every marketer’sncareer. From new competitive threats and industry shake-ups, to product shortcomingsnand internal politics, we’ve all faced or will face situations that are unfamiliarnand that can’t be...
by lrxstaging | Mar 6, 2020 | Uncategorized
nDisplay ad impressions have often been a difficult channel to attribute back to conversions. It is analogous to the issues with TV and Radio attribution: how do you know if customers were influenced by seeing your message if they don’t interact? nnnnThe answer...