Broadcast Lifts Roofing Client’s Bottom Line
A Better Way to Track Customer Journeys
<p>A radio broadcast company knew its ads for a prominent client – a roofing company – were helping drive traffic to the company’s website. It added 2 stations for free to prove it.</p>
“Companies that stayed the course and remained consistent with advertising, or increased exposure as in the case of the roofing company, saw their brands perceived as stable – and website traffic followed suit.”
Insights from the Pandemic’s Early Days