Products

LeadsRx Attribution™

Measure across ALL Channels

LeadsRx Privacy Studio™

Establish a privacy-first approach to data

LeadsRx Journey™

Optimize conversion paths

Case Studies

Agency Ups Client Perfomance Through Analytics

View All Use Cases

Ecommerce

Find the best path to purchase with customer journey analytics

Media

Measure and optimize ad performance across all channels

Managed Service

See why "People + Data = Better" with full-service support

Agencies

Get big results for your clients with dedicated analytics

Enterprise

Grow your brand and improve performance with data and insights

Podcast Attribution

Take a multi-touch attribution approach to track your podcast advertising

Blog

Relevant posts on marketing analytics and related topics

Podcasts

Audio interviews and features

Case Studies

Customer success stories

Videos

Educational content on marketing analytics topics

Downloads

Docs with tips for increasing marketing performance

Terminology

Common marketing terms

May 5, 2022

The LeadsRx Universal Pixel™ Explained

The underlying technology that powers multi-touch attribution and customer journey analytics is the LeadsRx Universal Pixel™, which captures anonymous, first-party data about your prospects and customers. Place the pixel directly on your website or by using any tag manager. Once you do, the pixel immediately begins learning about marketing programs without the need to re-tag advertising.

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Download Our Attribution Playbook

for Agencies and Enterprise Marketers.