Attribution tracking in Google Analytics 4 (GA4) is crucial for businesses to understand their customer journey and refine their marketing strategies. However, the tracking process may come with its own set of challenges. This article aims to enlighten you about these...
nEvaluate Facebook Ad Impression Data with LeadsRx Impression TrackernnnnIt’s important to gather all relevant data from all channels used by enterprise marketers to get the word out about their products and services – and Facebook advertising should be no different....
nBuild Marketing Plans with the Most Powerful Tools Available.nnnnYou have a brilliant new product or service ready to release to the buying world. Or maybe you have an upgraded version you want to debut to new and existing customers. In either case, you have to have...
nEarly Direct-to-Consumer Adopters Got the Jump on Competition, Leaving Businesses with Old-School Approaches in the DustnnIt’s a dog-eat-dog world when it comes to direct-to-consumer businesses, and if you are an old dog not willing to learn new tricks, some young...
nnn Feeding America Radiothon Raises More than a Half-Million DollarsnThe 24-hour Feeding America Emergency Radiothon organized by RadioCares.org not only showed the power of radio, but more importantly the generosity of thousands of citizens across the U.S. who...
nAny successful B2B marketing strategy has to begin with understanding where your buyers are coming from, or you will simply waste money.nnnnAsk yourself this question — do you understand your B2B buyers? Sure, most B2B marketing professionals worth their salt can...